Despite complaints about user privacy and the sharing of personal data, Facebook remains the de facto powerhouse in the world of social media. It may have started out as a place to connect with friends, but with 2.23 billion users worldwide it isn’t hard to see why it matters to marketers. For the past decade Facebook has been a proven way for small businesses to connect with customers — at least in theory. Although many millennials and even some older users see it as passé, it has a massive audience.
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