Dodging Facebook's 'Like' Trap for Small Businesses




Despite complaints about user privacy and the sharing of personal data, Facebook remains the de facto powerhouse in the world of social media. It may have started out as a place to connect with friends, but with 2.23 billion users worldwide it isn’t hard to see why it matters to marketers. For the past decade Facebook has been a proven way for small businesses to connect with customers — at least in theory. Although many millennials and even some older users see it as passé, it has a massive audience.



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