YouTube as Political Influencer Takes the Spotlight




YouTube, which operates as one of Google’s subsidiaries, is under increased scrutiny after a report earlier this month highlighted the role it played in the recent presidential election in Brazil. Among concerns is YouTube’s installation of a new AI system that can track user behavior to suggest additional videos to watch. The goal arguably is not much different from the way newspapers offer links to other stories to keep users on a site so they see more ads. The concern is that YouTube directed users to “paranoid far-right rants.”



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