Google has announced a deal to buy wearable fitness device maker Fitbit for $2.1 billion. The acquisition will give Google an immediate leading position in the wearables market, able to compete against the likes of Apple and Samsung rather than having to build up market share from scratch. Fitbit’s products are carried in approximately 39,000 retail stores in more than 100 countries around the world. Google already has its own branded Pixel Watch, but Fitbit could
provide it with greater market share — and more importantly, loyal customers.
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