The European Union has launched a probe into how Google and Facebook gather, process, use and monetize data for advertising purposes. The European Commission has begun distributing questionnaires as part of a preliminary investigation into Google’s and Facebook’s data practices. Facebook and Google join Amazon as targets of the EU’s “digital czar,” Margrethe Vestager, the member of the European Commission in charge of competition policy. Facebook, Google and Amazon are finding themselves in a “Catch 22 dilemma,” said ITIF’s Daniel Castro.
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