Google vs. Apple Smartphones: Similar Capabilities, Polar Opposites in Strategic Execution


Google Pixel 6 and Apple iPhone 13

Apple’s strategy is all about status and making you stand out as an Apple user, while Google’s strategy is more about features and what you can do with its phones. In effect, Apple is more about form, appearance, and ease of use, while Google is more about function. Let’s contrast Apple and Google smartphones. Then we’ll close with the product of the week, a new VR headset from Varjo. The post Google vs. Apple Smartphones: Similar Capabilities, Polar Opposites in Strategic Execution appeared first on TechNewsWorld.



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