Google’s Search Generative Experience, an experimental AI-powered version of Search, is getting some updates over the next week, including results with integrated videos, Google said in a blog post Wednesday.
For people who’ve signed up for Google SGE, search results will soon include videos, and more results will include images. So, for example, when someone searches for how to do a specific Yoga pose, Google’s AI engine will not only generate a text description, involving information it’s gathered from scrubbing the internet, it’ll also include videos from YouTube.
Since the launch last year of OpenAI’s ChatGPT, an AI chatbot that gives humanlike responses to questions, there’s been a mad dash by big tech companies to push AI-powered products to market. Google released its ChatGPT rival, Bard, earlier this year, and Microsoft upped its investment in OpenAI and integrated AI-results directly into it Bing search engine.
There’s also been a crush of companies piggybacking off of AI technology to offer specific services, including AI-powered language learning, selfies and dating. Generative AI could add $4.4 trillion in value to the global economy annually, according to the McKinsey Global Institute.
One thing that makes Google’s SGE different from AI chatbots like ChatGPT or Bard is that it lists the sources it’s pulling information from. This is handy for researching, because you can actually go to the sourced website, check it out and reference it yourself. And Google is now adding publish dates to the websites it links to, so you can quickly see which site or blog may have the most up-to-date info.
Along with these changes, Google said last month that it had halved the amount of time it takes SGE to produce AI snapshots. The company says it’s continuing to work on making results speedier.