Instagram is testing a way to tell if a post was made by AI

What you need to know

  • Instagram has been spotted flagging a photo that was created using generative AI.
  • This new feature takes the form of a new experimental label, which appears for users who may come across AI-generated content on the app.
  • Meta hopes that the new label will make it easier for users to identify content that was not created by humans.

In the near future, Instagram will start labeling posts that were created with generative AI. This means you’ll be able to tell if a photo or video was made by a computer, not a human.

The upcoming feature has been spotted by developer and reverse engineer Alessandro Paluzzi, who shared a screenshot of a new transparency label via Twitter. The label indicates when a post was generated by AI in an effort to make it clear to users what type of content they’ve encountered.

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