Big Data

Instagram’s Introduces Labels for AI-Generated Content


Popular social media app Instagram is working on a game-changing feature to revolutionize how we perceive content on its platform. App researcher Alessandro Paluzzi has unveiled evidence of upcoming notices that will disclose when AI plays a role in creating posts. This move comes after Meta, Instagram’s parent company, joins forces with other AI giants like Google and Microsoft to commit to responsible AI development. With AI-generated misinformation on the rise, this new labeling system aims to enhance transparency and empower users to identify content created with generative AI.

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Meta's Instagram has introduced labeling of content created or edited by generative AI, in an attempt to control AI-generated misinformation.

Decoding the AI Label

Alessandro Paluzzi’s screenshot showcases a notice stating, “The creator or Meta said that this content was created or edited with AI.” The disclosure explicitly attributes the content to Meta’s AI technology. A brief description of generative AI follows, guiding users on identifying AI-assisted posts. This notice is a testament to Meta’s commitment to transparency and responsible use of AI technology.

Meta and major players like Google, Microsoft, and OpenAI recently pledged to the White House to invest in cybersecurity and discrimination research while developing a watermarking system for AI-generated content. This watermarking system aims to inform users of AI-created or edited content, promoting accountability and awareness.

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Meta pledges to develop responsible AI and control AI-generated misinformation.

The Automation Factor

While the exact workings of Instagram’s labeling system remain undisclosed, the presence of “Meta said” in the notice suggests proactive application by the tech firm. This indicates that Meta is willing to identify AI-generated content, alleviating the burden on users to disclose the same. However, the precise extent of automation remains unknown, and further details are awaited from Meta.

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The Menace of AI-Generated Misinformation

The emergence of AI-generated misinformation poses significant challenges to online platforms. Instances of viral images, like the picture of the Pentagon blast, warn of the potential dangers. Simple AI tools can propagate dangerous misinformation if applied to satellite images and political photography. The labeling system is a significant step toward combatting such challenges.

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From now on Instagram will label AI generated content.

While Meta has open-sourced its large language model LLaMA 2, consumer-facing generative AI features for Instagram are yet to be widely released. Hints of upcoming features have surfaced, including text prompt modifications for Instagram Stories and an “AI brush” feature to add or replace specific parts of images. Speculations also point to an AI chatbot ‘personas’ feature that could integrate into Meta’s products.

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Our Say

Instagram’s move to label AI-generated content marks a significant milestone in the responsible use of AI technology on social media. By promoting transparency and accountability, this feature empowers users to discern between human-created and AI-assisted content. Meta’s commitment to responsible AI development sets a precedent for other tech giants, emphasizing the need for vigilance in the digital landscape. As the world of AI evolves, this labeling system emerges as a crucial tool in combating misinformation and preserving the integrity of online content.