UPDATE: Google has reached out to note that in this article, Bard, which is a LLM (large language model)-powered chat experience is not related to the generative chat experience that the company is experimenting with in Search. Bard is NOT integrated in Search which actually is clear when you use the AI in Search and it says at the top that generative AI is experimental.
The AI used in Search is actually Search Generative Experience (SGE) which is different from the LLM-powered Bard. SGE has been “fine-tuned” to be help with tasks that users would use Search for including the identification of high-quality search results. As Google writes, “SGE is rooted in our core Search ranking systems to deliver helpful and reliable results.”
The reason for integrating ChatGPT with Bing and Google’s SGE with the Google Search app is to enhance the responses people get from their queries. Some believe that AI will eventually replace search engines completely
. If you think that sounds like some pie-in-the-sky fantasy, did anyone ever think that the Yahoo search engine was going to be replaced by Google?
Speaking on the BBC television program Today
, Google’s U.K. chief Debbie Weinstein stated that Bard should be considered an experiment that works best when collaborating to solve a problem or to help with the creation of new ideas. That is probably why Google is using SGE for Search instead of Bard.
Google’s SGE gives its own response to a search for PhoneArena on the Google app
The executive told the U.K. television audience that because Bard, like other generative AI chatbots is prone to hallucinations, users should Google the chatbot’s responses to make sure that the information it is giving out is legitimate. As Weinstein said, “We’re encouraging people to actually use Google
as the search engine to actually reference information they found.” To make that easy to do, Bard does include a a “Google it” button that will quickly allow a user to double check a response from the chatbot.