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Top 8 Essential Digital Marketing Skills in 2023

Digital Marketing is about communicating with individuals, understanding what resonates with them, and delivering this content to them in the best possible way. More than asking your audience to buy a product or service, digital marketers also work towards building a relationship in which the audience willingly chooses you. Learning the top digital marketing skills will help you become a better digital marketer and prepare you for the job market. 

  1. Search Engine Optimisation 
  2. Content Marketing
  3. Video Marketing
  4. Data Analytics
  5. Product/ UX Design 
  6. Social Media Marketing 
  7. Creative Thinking & Problem Solving
  8. Communication Skills

Soft Skills such as good communication, empathy, and curiosity are essential to becoming a successful digital marketer. However, digital marketing skills are necessary for analyzing, creating, and implementing various digital marketing campaigns and strategies. According to a report published by The Economist Group and DMI, 74% of marketing executives recognize that marketing organizations face a talent shortage due to a lack of digital marketing skills. Upskilling in the field of digital marketing can help you acquire these digital marketing skills. Let’s check out these Digital Marketing Skills.

1. SEO or Search Engine Optimisation

Search Engine Optimisation or SEO is in no way a new digital marketing skill. However, a digital marketing professional needs to know SEO. It is a powerful way to help in the organic growth of your organization. When you consistently publish valuable content, search engines such as Google can interpret if your website is essential, and it can prioritize the search engine results page or SERP. 

Building effective digital marketing strategies, keyword research, valuable content, a proper structure, backlinking, and fixing site errors are all a part of the SEO process. In 2021, SEO drove an average conversion rate of 14% from organic search. SEO is a great place to start if you are looking to improve your digital marketing skills or are beginning your career in this area. 

Some of the skills you can acquire under SEO are as follows:

  • Proficiency in local SEO
  • Ability to improve the on-page ranking 
  • Knowledge about on-page and off-page SEO
  • Link building skills
  • Staying up-to-date with the latest SEO updates

A few of the commonly used SEO tools are listed below:

  • Google Search Console 
  • SEMrush
  • Ahrefs
  • Moz
  • Google Trends
  • Yoast
  • Google Analytics

2. Content Marketing

“Content is king”, is a phrase you must have surely heard if you have been in the content or digital marketing field or are trying to get into. It holds the most crucial place in terms of improving your online business. Being able to create high-quality, relevant, and most importantly SEO-friendly content is a skill every digital marketing aspirer must possess. Focus on consistency, relevant keywords, and a well-structured format and you will be good to go!

Content marketing, in short, is the art of attracting, engaging, and retaining users by curating and constantly optimizing the content. You must have an eye for marketing your content on various social channels to be able to gain the most traction. Get a basic understanding of Content Marketing and get an idea of how you can fully utilize it to create a user base for yourself.

Bonus Tip: Half the battle is won if you understand what keeps your users engaged. So, spend as much time as you can to create content that resonates with them.

3. Video Marketing 

Video Marketing has taken the digital world by storm. Videos have become extremely popular these days, and leveraging this to improve your digital marketing strategy can be highly beneficial in the long run. As more brands incorporate video content into their strategy, it is a creative and visual method of marketing your products and services. As Instagram launched its newest feature known as “reels”, several brands have incorporated posting these short 30-second videos to grasp the attention of a wider set of audience. 

Videos are a great way to grab attention. They are more engaging and personal, which can help improve the customer experience and relationship. Video skills will continue to be in demand, as we have seen the trend on social media platforms, such as Instagram’s shift from a longer IGTV format to shorter videos on the reels section. Brands are also looking at repurposing their content and publishing it on YouTube to reach the set of people who prefer video content compared to reading a lengthy blog post. 

4. Data Analytics

As the amount of content being generated daily increases, the need for making data-driven decisions also increases. Brands have greater access to tools that can help them track various metrics such as engagement, likes, comments, etc., which can help them make effective decisions. With the advent of this data-driven mentality, we need to upgrade our digital marketing skills as well. 

As data science and analytics roles are being recognized as the most in-demand roles, digital marketers need to understand their influence on their jobs and leverage the benefits of data analytics. Taking up a Data Science and Business Analytics Course can help you upgrade your skills and stay on top of the changing digital landscape. 

Understanding how to study the insights on various digital platforms is essential, and thus, knowing basic query languages such as SQL will also go a long way. 

Some of the essential Data Analytics tools are as follows: 

digital marketing skills

5. Product/UX Design 

As we see the costs of paid acquisition channels growing, brands need to move towards alternative growth channels. One of the upcoming digital marketing skills is product/ UX design. A business methodology that is product-led takes care of user acquisition, conversion, expansion, and retention that is driven through the product design. From the engineering team to the sales and marketing teams, everyone should work towards building a more significant user experience and sustainable growth. 

Strava is one such brand that has followed this process of implementing product and UX  design to its marketing strategy. The fitness tracking one can witness on the Strava app automatically provides insights regarding users’ in-app activities and creates a social asset that one can share on social media. While the features were built by the engineering team, the marketing and product team implemented the technique to reduce their costs-per-acquisition. By harnessing the power of data and insights, brands can make well-informed decisions. 

Social media platforms are used now, more than ever before. When COVID-19 hit the world, we were forced to switch to digital media. However, digital marketers saw an increase in the use of social media platforms as well. Brands were forced to upgrade their social media strategies

When we talk about digital marketing skills, having comprehensive knowledge about social media platforms and how to use them to your advantage is crucial. The social media landscape is constantly changing. New features and tools are added every day, thus, it is essential to upgrade your digital marketing skills with time. 

Social media strategies are also based on insights and are data-driven. You now have access to several metrics on different platforms such as likes, comments, shares, clicks on links, etc. With all these aspects being tracked, digital marketers can understand which content works best for them.

Essential tools for social media marketing: 

  • Facebook Business Manager
  • Buzzsumo
  • Hootsuite
  • Buffer

7. Creative Thinking & Problem-solving

No matter how non-technical this skill may seem in comparison to the other skills mentioned in this article, it is still one of the most important Digital Marketing skills. Given that your competitor is constantly evolving and innovating, you might have a thick chance to stay afloat in the industry. However, when you up to your creativity game and think out of the box, you can create unique content ideas and bring the most creative solutions to the table. This is something that will help you attain a competitive edge.

With this skill, you can take a different path and still get the best outcome than your competitors or even better. Google, undoubtedly, understands when you have done a good job and credits you for that. So, if you can come up with innovative solutions, you will most likely prove to be the best digital marketer out there.

8. Communication Skills

Lastly, the most apparent Digital Marketing skill in our list is Communication skills. A digital marketer, day-in and day-out, is expected to interact with clients, users, and other stakeholders. They must ensure that they deliver the message in the most impactful and precise manner. Effective communication skills come in handy when you are trying to establish worthy relationships and build trust.

A digital marketer has to be good at both, verbal and written communication. There will be email exchanges, interactions on social media, client calls, and whatnot. Communication skills will streamline the process to understand what the audience needs and deliver them just that.


So, this brings us to the end of the blog on top digital marketing skills that you must know in 2022. As the digital world keeps evolving, it is important to upgrade your skills and stay on top of your game. You can join postgraduate degree in Digital Marketing and upskill today. Also, this will give you a chance to master digital marketing strategies with live, personalized mentorship and learn from the best!  

Digital Marketing Skills FAQs

What are the skills needed for digital marketing?

Digital marketing requires a mix of technical, analytical, and creative skills. Some essential skills include:
Social Media Management: Creating and managing social media campaigns.
Content Creation: Writing, designing, and producing engaging content.
Search Engine Optimization (SEO): Optimizing content for search engines.
Pay-Per-Click (PPC) Advertising: Managing paid advertising campaigns.
Data Analysis: Interpreting and using data to improve strategies.
Email Marketing: Crafting effective email campaigns.
Digital Analytics: Using tools to analyze online performance.

What are the 4 keys of digital marketing?

he 4 keys of digital marketing are often referred to as the “Four Ps”:
Product: What you’re offering or selling.
Price: How much you’re charging for the product.
Place: Where and how you’re distributing the product.
Promotion: How you’re promoting and marketing the product.

Why do I need digital marketing skills?

Digital marketing skills are essential in today’s digital age because they allow you to reach and engage with your target audience effectively. Businesses and individuals use digital marketing to increase brand awareness, drive traffic, generate leads, and ultimately boost sales and revenue.

Is digital marketing a technical skill?

Yes, digital marketing involves a combination of technical and creative skills. While not all aspects require deep technical expertise, skills like data analysis, using digital tools and platforms, understanding website analytics, and basic coding can be valuable.