Twitter officially replaces the iconic bird logo with ‘X’

What you need to know

  • Twitter officially ditches its blue bird branding and is now rebranded to “X.”
  • The rebranding was announced on Sunday and went into effect on Monday.
  • Visiting now redirects people to Twitter’s website.

Elon Musk has given Twitter a new look, ditching the bird logo for an “X” in what appears to be an overnight decision.

Twitter’s new owner and its Chief Executive Officer, Linda Yaccarino, unveiled the new logo for the social media network on Sunday, with Musk teasing a white X against a black background. A day later, the rebranding went into effect, marking the latest change since Musk took over the social media platform for $44 billion last year.