Cloud Computing

Update Your Cisco Gear (Legally and For Less)

Co-authored by Linda D’Amico, Senior Director of Cisco Refresh


According to a KPMG study – in cooperation with the Anti-Gray Market Alliance – counterfeiting is a big issue leading to an estimated $100B loss annually for the IT industry.

Cisco’s Brand Protection squad is committed to stamping out counterfeit. It partners closely with law enforcement and customs officials around the globe to stop counterfeit products at the border, identify counterfeit manufacturing and trafficking operations, and pursue legal actions against infringements on Cisco’s intellectual property rights.

To avoid counterfeit products, follow these best practices when purchasing Cisco goods and services:

  1. Always source your Cisco products and support services directly from Cisco’s authorized sources.
  2. Check the labels to recognize if a Cisco product is genuine by accessing Cisco’s Identity Counterfeit Platform that provides a means to identify key security features on the Carton Security, PCBA, and Module Security labels.
  3. Submit Cisco products for verification on the BuyRight portal to perform a complimentary verification of your Cisco networking devices.

For partners looking to purchase Cisco gear for less, remanufactured products are a great option. Cisco Refresh is the only source for Cisco-certified products that that are like new. Fully warrantied, Smart Net eligible, and often shipped within three days, remanufactured products from Cisco come with the latest software updates and support services.

Cisco Refresh products can be purchased through the same channels and representatives you already use for new Cisco gear. If you have questions about remanufactured equipment, please reach out directly to the Cisco Refresh experts at

For any Brand Protection queries, please access this form.

 Check out the BP/Refresh flyer



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