How To Adjust Your Data Collection Strategy

As a marketer, customer data is essentially your bread and butter – and if your strategy is heavily reliant on third-party data, you’re in for quite an awakening this year. 

With Google Chrome already starting to phase out third-party cookies (with full implementation scheduled for third quarter 2024), it’s time to start rethinking your approach and strategizing for the impending changes.   

That’s where we come in. 

On May 1, we’re hosting a live webinar with experts from CallRail and Workshop Digital to help you navigate the challenges in a post-third-party cookie world.

Join us as we do a deep dive into the different types of cookies (first-party, third-party, etc.) and what they mean for marketers like you. 

Ryan Johnson, Chief Product Officer at CallRail, and Andrew Miller, Co-Founder of Workshop Digital, will introduce innovative data collection solutions to ensure your marketing tactics are primed for success in this new era.

Key takeaways from this webinar:

• Impact on Current Marketing Strategies: The death of third-party cookies will fundamentally alter how we track user behavior online. Therefore, prioritizing first-party data collection and exploring alternative targeting methods will be crucial to campaign success, moving forward. 
• Preparing for Change: Learn what you should be doing to prepare for Google Chrome’s upcoming phase-out of third-party cookies. Start by conducting a comprehensive audit of your current data collection practices and identifying ways to adjust. 
• Strategies for Success & Diversifying Your Data: Embracing marketing tools and platforms that prioritize zero- or first-party data collection is key to future-proofing your marketing strategies. These tools enable you to directly capture and leverage valuable customer information without relying on third-party insights.

If you’re an agency or SMB marketer looking to stay ahead of the curve, you won’t want to miss this webinar. 

Sign up now and get the expert insights you need to adapt your data collection strategies and embrace the future of data-driven marketing. 

Plus, you’ll get the chance to ask Ryan and Andrew your most pressing questions, following the presentation. 

And if you can’t join us live, don’t worry. Just register here and we’ll send you a recording after the webinar.